The Tim Macy Show

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Power of video and the importance of creating content for social media channels, with Ray Ellen

The Tim Macy Show – Episode 2

 

Guest: Ray Ellen

 

Ray Ellen has been working in real estate since 2006 when he starting working as a marketer for a local real estate company. After becoming a licensed real estate agent in 2007, Ray had an incredibly successful start before the 2008 financial crisis. Moving back to Arkansas in 2013, Ray created the Ray Ellen Group and gradually built up sales, becoming one of the top real estate agents in the area, both in sales volume and client satisfaction.

 

Ray talks about the power of video and the importance of creating content for social media channels. Ray created his first video using his iPhone and had to get over the uncomfortableness of being seen on screen. Many videos later, Ray not only creates videos to promote his listings but also has his Housing Data Dumps series about the housing market in different areas and Home Sweet Arkansas videos which highlight great things in Arkansas.

 

  • How Ray got started in real estate (01:36)
  • The team that Ray has built up (04:42)
  • How working in restaurants has helped Ray in the real estate business (05:28)
  • What Ray’s part of Arkansas is like (07:48)
  • How Ray started to use video to sell houses (11:30)
  • How to create a good listing video (14:10)
  • How interviews can work in a listing video (17:13)
  • When lifestyle videos are worth doing (18:28)
  • The tools Ray uses to make videos (19:07)
  • Different things that can be communicated, about houses, through video (20:57)
  • Is it possible to market something else through listing videos (or vice versa) (22:03)
  • Do videos sell houses or just get more listings? (24:51)
  • How the analytics from video can give you information about buyers (26:48)
  • Tips Ray has from the Curaytor Conference (29:37)
  • How Ray overcomes writer’s block (30:30)
  • How does Ray use blogs, twitter, instagram and facebook? (32:12)
  • What would Ray spend on a listing to sell a listing (35:08)
  • How do you find the right video guy for a reasonable price? (37:31)
  • The format of Ray’s videos (41:22)
  • Should the focus of videos be on quality or quantity? (42:20)
  • The future of real estate agents (49:15)

 

Facebook: https://www.facebook.com/RayEllenGroup/

Ray’s website: http://www.rayellen.com/

Ray Ellen Group website: http://rayellengroup.com

Home Sweet Arkansas: https://www.facebook.com/homesweetarkansas/

 

Things mentioned:

Sony A7s II – https://www.sony.com/electronics/interchangeable-lens-cameras/ilce-7sm2

Final Cut Pro – https://www.apple.com/final-cut-pro/

Storycubes – https://www.storycubes.com/shop/rory-s-story-cubes

Curaytor Conference – https://www.curaytor.com/blog/Curaytor-Excellence-riding-into-Austin/

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Adam Bailey on selling 1,000 houses, scripts, ISAs and more

Adam Bailey is a serial entrepreneur from Wichita, Kansas. He is the former CEO of Bailey Group and part of Select Homes Coaching & Consulting team, now with eXp Realty. In the beginning of his twenties, Adam started his own insurance businesses. However, after the market crash in 2008/2009, he decided to switch gears and transitioned into real estate. Started with only $300 a week, he managed to close 1003 deals with his team in 2015. Adam’s motto is #JustDoIt and he really lives by it. This man knows his craft and he is generous enough to share his knowledge and insights with others. It was a pleasure to have a conversation with him and I am sure that you will enjoy and learn a lot from it!

Topics that we cover in this episode:

 

00:00 – 11:51   Introduction

 

11:51 – 15:02   How to recognize talented agent, that is capable of doing 40-50 properties per year?

 

15:02 – 23:40   Strategy for getting better on the phone!

 

23:40 – 26:44   What is the most profitable lead source?

 

26:44 – 31:28   What is the best strategy to grow for a new agent?

 

31:28 – 33:43   Do Adam put flyers and/or text numbers out on his listings?

 

33:43 – 36:03   How to grow your real estate business?

 

36:03 – 38:00   The best appointment scheduling tactic for last trimester of a year

 

38:00 – 40:47   Vision for real estate in 2020

 

40:47 – 41:55   Adam’s favorite habit

 

41:55 – 42:58   Where can you find Adam?

 

 

Adam Bailey

 

https://www.facebook.com/adam.bailey.12139

 

Select Homes Coaching & Consulting

 

https://www.facebook.com/SelectHomesCoaching

 

https://selecthomescoaching.leadpages.co/isa-training-consultation-program/    

Follow me on:

 

Facebook

https://www.facebook.com/TheTimMacyShow/

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