Broke Agent - What NOT to post in 2024

I recently had the pleasure of diving into a convo with Eric Simon, the creative force behind "The Broke Agent." His journey from meme creator to marketing expert in the real estate world is not just inspiring but filled with actionable advice for agents..

Chatting with Eric, it became clear that he values content that truly resonates with audiences over mere sales pitches. He shared, "It’s not just about selling; it's about creating a connection." This approach, as Eric sees it, is crucial for real estate agents looking to build a genuine relationship with their audience.

Eric's enthusiasm was palpable as he talked about innovative content creation. He advocates for approaches like captivating Instagram carousels and engaging neighborhood videos. "It's all about storytelling in your content," he explained, highlighting the need to be distinct and memorable.

Eric's insight into email marketing was a reminder to do the basics well. He underscored the power of offering something genuinely valuable, like eBooks or informative webinars. "You want to give your audience a reason to stay engaged," he suggested, emphasizing the importance of building a meaningful connection through email.

Hearing Eric talk about brand building, I was reminded of the dedication it requires. "It’s a long game," he noted. "Keep experimenting and finding what works for you." His emphasis on persistence and trying different content types resonated as a key takeaway for anyone in real estate marketing.

The conversation took an interesting turn when discussing common pitfalls in real estate marketing. Eric warned against focusing too heavily on agent-centric content. "Always aim to keep your content relatable to your broader audience," he advised, stressing the importance of maintaining a consumer-focused approach.

To keep up with Eric's unique insights, follow him on Instagram @TheBrokeAgent. For an in-depth exploration of real estate marketing, be sure to check out BAMx, where Eric continues to share his expertise.

Listen to the entire conversation here:

Listen on Apple Podcasts | Listen on Spotify | Watch on Youtube